change the gender pay gap

A live brief set by the IOP (Institute of Physics). The brief asked us to communicate a powerful message about gender career choice, targeting both male and female schoolchildren aged 14-16.

To inspire and empower your audience to strive beyond the ‘normal’ expectations and make positive changed in behaviour. 

Path choices are limitless nowadays but still children continue to be brainwashed with the stereotypical norm. Possibilities are so open, anyone can do anything. With my poster, I wanted to  highlight the gender pay gap and encourage a change with a method to success to change this long lasting perception of gender stereotypes.